It’s beginning to feel a lot like lockdown, but that hasn’t stopped brands carrying on with their Christmas plans, such as advertising festive food and drink.
M&S, for instance, has produced some highly decorated Christmas-themed doughnut and yum-yum hybrids, and they’ve called them …
Who wants a bite of Santa’s Yumnut™? Our yum yum-doughnut hybrids have been given a Christmassy makeover, with delicious flaky pastry layers and a sweet Santa’s belt topping. Find them in our in store bakery. pic.twitter.com/BcWwxOo26r
— M&S (@marksandspencer) November 5, 2020
What else did we expect from a year that gave us Eat Out to Help Out?
Actor and comedian, Bethany Black, asked the question that’s probably in your head right now.
Did- did you try saying this out loud before you decided on it? https://t.co/FqYXUWrOBC
— Bethany Black (@BeffernieBlack) November 5, 2020
She wasn’t the only one doubting the wisdom of that particular choice.
‘Who wants a bite of Santa’s Yumnut?’ is simultaneously the best and worst sentence of all time https://t.co/O1Nh369ZOC
— Fred Delicious (@Fred_Delicious) November 5, 2020
sweet Santa’s belt topping https://t.co/CM844yRprw
— Mollie Goodfellow (@hansmollman) November 5, 2020
They *paid* someone to come up with that name?? https://t.co/TnQr4chmb0
— Joanne Harris (@Joannechocolat) November 5, 2020
5 November, 11.45 am. This is the thing that finally broke me in 2020.
I can’t stop laughing. https://t.co/8SEYMxt4oI
— Jared Shurin 🦖 (@straycarnivore) November 5, 2020
Let’s all have a good laugh and move along. https://t.co/2DwhhLy1Sw
— Franklin Leonard (@franklinleonard) November 5, 2020
I know M&S is in a bit of trouble right now but asking us to bite on Santa’s Yumnuts is really not going to help matters. https://t.co/HHYXmePe9x
— Elizabeth Paton (@LizziePaton) November 5, 2020
John Lewis: “here’s our lovingly crafted and emotionally poignant Advert that we’ve been making since July”
M&S: “wanna taste Santa’s Yumnuts?”
— Ariadne Griffin 🦋 (@Ariadne_Griffin) November 5, 2020
I hear Santa’s Yumnut goes particularly well with Seamen’s Nutkum pic.twitter.com/6MZDM5Urxx
— Nicolas Chinardet (@zefrog) November 5, 2020
Weirdly, Santa Yumnut is my porn name https://t.co/FWo4Y771hq
— Michael Hogan (@michaelhogan) November 5, 2020
“So you’re submitting a trademark for something called…. yum….nuts”
“You know that sounds disgusting right?”
“Get out of my office or I’ll call the police” https://t.co/27vOjLcZGv
— TechnicallyRon (@TechnicallyRon) November 5, 2020
Journalist Michael Moran managed the almost impossible task of making them sound even less appetising.
“Who wants a bite of Santa’s Yumnut?” sounds like a quote you’d read in a court report about a disgraced Tory MP. https://t.co/RD8NzKNpTw
— Michael Moran (@TheMichaelMoran) November 5, 2020
It isn’t their first foray into innuendo.
Are you ready for our Love Sausage? Heart-shaped, lightly-truffled, wrapped in bacon and in store tomorrow. Say it with sausages – tag who you’ll be sharing your Love Sausage with this Valentine’s Day! #MyMarksFave pic.twitter.com/VPQi4ENnsn
— M&S (@marksandspencer) February 7, 2019
It’s almost as though they’re doing it on purpose.