Eddie Hearn has dismissed rumours that Anthony Joshua vs Tyson Fury could see a pay-per-view price hike as high as £40.
The all-British super fight for the undisputed heavyweight championship of the world is close to being finalised, though no official announcement has yet been made.
Last month, as talks heated up, talkSPORT’s Simon Jordan reacted to a column in the Mail which suggested the fight would still break PPV records in the UK even if the price was increased to £40.
Jordan said: “There seems to be this default setting that we have to universally accept that both of these fighters have got to get £100m each.
“That’s been advanced by the promoters, it has to be £100m each.
“The reality of it is, because of Joshua’s profile in America, they can’t sell the pay-per-view in America in the way they perhaps could do with Tyson Fury or other fighters.
“So they are looking at a quantity of pay-per-views; they’re going to take it to the most repugnant part of the world for human rights issues because they can get paid £120m over there for facilities fees, so the timing of that means they can’t sell it to the American market.
“So they can’t get the quantity of pay-per-view buys. Rather than get the quantity, what they do is they up the price by the best part of 50 per cent to make sure that the two fighters must get this universally accepted – that we have all ‘accepted’ they must get – £100m each.
“And I look at it and go, ‘Hold on a second, aren’t these two Great British fighters that are supposed to represent something, why is it the fan’s incumbent responsibility to have to pay 40 or 50 per cent more because you can’t sell the fight to get the pay-per-views that you want to give the £100m each they must have?’
“We have to take it to a repugnant part of the world, where they have no human rights concerns, so they can get their £100m each that we have all accepted. I think it is wrong!”
In late 2019, the Sky PPV price for Anthony Joshua’s massive rematch with Andy Ruiz Jr was set at £24.95 – an increase from his previous fights at the £19.95 price point.
It was initially touted as a one-off owing to the fact it was such a big event, however in AJ’s very next bout against Kubrat Pulev, the price remained the same.
BT Sport also adopted the £24.95 cost for Tyson Fury’s mega rematch with Deontay Wilder last year.
Hearn previously said that he could see the price being increased further – potentially to £29.95 – should Joshua and Fury meet, but he has dismissed the idea of a hike up to £40.
Hearn told iFL TV on Thursday: “I don’t know where these rumours come from.
“Again, I haven’t had any discussions about the PPV price, I certainly don’t think it’ll be £40.
“So, nothing’s been discussed, nothing’s been set.
“I just started getting some tweets and some DMs going, ‘You’re a disgrace! £40 PPV.’
“I was like, ‘Where’s that come from?’ No discussions.
“I like Simon Jordan, but I don’t know where they got that from?”
Regarding the strength of the undercard, Hearn later added: “If there is an increase in the PPV price – not £40, but I think there will be – then we need to provide a show that’s worthy of that.”