Jimmi Cynic commented on the post, McLaren removes British American Tobacco slogan in Melbourne

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McLaren have followed Ferrari by removing the slogan of a tobacco-producing sponsor from its branding ahead of this weekend’s Australian Grand Prix.

The team announced a new sponsorship deal with British American Tobacco for the 2019 F1 season last month. BAT’s slogan ‘A Better Tomorrow’ appeared on the McLaren MCL34 when it was launched and throughout pre-season testing in Spain.

Ferrari has already announced it will replace the branding of tobacco producer Philip Morris International’s Mission Winnow initiative with logos commemorating the team’s 90th anniversary.

The changes come after media and health groups in Australia revealed they were examining whether Mission Winnow or similar programmes were intended to promote tobacco products, which could violate advertising restrictions. PMI have repeatedly denied any link between Mission Winnow and its tobacco products.

McLaren drivers Carlos Sainz Jnr and Lando Norris were seen in the Melbourne paddock ahead of this weekend’s season-opening race bearing the logos of another sponsor in place of ‘A Better Tomorrow’. McLaren has not commented on the reasons for changing its livery.

BAT’s chief marketing officer Kingsley Wheaton described said its deal with McLaren “gives us a truly global platform with which to drive greater resonance of our potentially reduced risk products, including our Vype, Vuse and glo brands” when it was announced.

“Ultimately, innovation and technology will support us in creating a better tomorrow for our consumers worldwide,” he added.

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Pictures: McLaren in Melbourne

Video: Why Ferrari removed its Mission Winnow logos

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